Thinking of buying an engagement ring online? We’ve done the research and found the top 3 diamond stores for selection, quality, and overall experience.

These days, smart shoppers are forgoing traditional jewelers to shop for diamond engagement rings online. You can browse in peace, choose from a wider selection, and get more customization options and often, lower prices.

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Buying an engagement ring is one of the most important purchases you’ll ever make, so you want to choose the best diamond jeweler.

There’s a dizzying number of online diamond stores, so how do you select the best one for your ring?

Luckily, we have helped you with the research and narrowed it down to our three favorites: Blue Nile reviewJames Allen reviewand Whiteflash review.

Each takes a different approach, so you should choose the one that best suits your taste and budget.

12.02.2020 – But we have found Leibish to be head and shoulders above the competition. But before we explain, here are a few things you absolutely need to know to get the best diamond for your money. James Allen James Allen is the leader in online diamond sales. Their Signature and Black diamonds will be more brilliant than anything else you can find.

We’ll go over what each diamond retailer offers, how they are different, and any downsides you should know about. Shopping for a diamond ring is no easy task, especially if you’re not very familiar with women’s jewelry.

You may want to start by reading our comprehensive guide on how to buy an engagement ring online first. Price : Unless you have an absolutely unlimited budget which few people docost is going to be a major factor in your purchase decision.

You can usually find better prices for diamonds online, since the retailer doesn’t have the overhead that weighs down brick-and-mortar jewelers.

Remember, there is no one right answer for how much you should spend on an engagement ring.

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Our best advice is that the ring should cost what you can afford without going into debt but also pricey enough to demonstrate your commitment to the relationship.

Amount of data : This is one of the biggest downsides to shopping for diamonds online. You can’t see the actual diamond with your own eyes, so you have to rely on the specifications of the 4Cs clarity, color, cut, carat weight provided and a photo.

Many websites don’t even provide an actual photo of the diamond you’ll be getting.

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However, some websites tackle this issue by providing life-like HD videos or imagery that the pros use to help you be more confident in your purchase.

If being able to “see” the actual diamond you’re purchasing is especially important to you, you’ll want to buy from a site that offers those features.

Selection : A bigger selection of diamonds gives you a bigger chance of finding the one you want that’s also within your budget. It also means you’ll have more flexibility in customizing the perfect ring exactly how you like it.

Tip : Don’t get ripped off buying diamonds online.

Customer service : This is an important factor, especially if you know very little about diamonds and need the help of a professional. Being able to call, live chat, or email a pro when you have questions can be a huge advantage.

Additionally, buying a diamond engagement ring does come with risk whether it’s online or at a local jewelerso you want to make sure you can easily return it if anything goes wrong.

You should decide which of the above factors are most important to you – price, data, customer service, or perhaps some other priority.

Each website we’re featuring below has strengths and weaknesses in relation to these categories. You’re now ready to shop. Keeping your requirements in mind, we’ll go over the top engagement ring stores:.

James Allen Pros: degree HD video for every diamond Competitively priced with good selection of diamonds Large selection of setting options Cons: Limited selection of super ideal cut diamonds Search for Diamonds.

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James Allen wins our title of best ring shopping experience hands down. The whole website is extremely user-friendly, even if you’re intimidated by the process of shopping for a ring.

And if you create an account which is freeyou can access a “super zoom” feature to examine the diamond with the tools of a professional jeweler.

This helps alleviate the fear of buying a diamond online as you can see the actual stone you’ll be purchasing.

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Another aspect of James Allen’s excellent shopping experience are their endless customization options. Do you want a specific engagement ring style?

James Allen offers 10 diamond shapes and a huge selection of ring setting options over in all materials. You’ll also get to view each setting in stunning degree detail, so you can see what the ring will look like from every angle.

Rings from James Allen Website See how your ring will look from every angle. The website is also easy to navigate.

You can start with a loose diamond or a setting.

The door was slammed shut by Mark who said there is no way they would go higher than that. white gold wedding bands for women 14k Editorial Note: Any opinions, analyses, reviews or recommendations expressed on this page are those of the author’s alone, and have not been reviewed, approved or otherwise endorsed by any card issuer.

Let’s say you decided to choose a setting first. The website will then lead you to the next step by showing you diamonds that fit within that setting, so you don’t have to worry about falling in love with a stone that doesn’t work with it.

The halo setting is great for making a smaller center diamond appear huge on a budget. If being able to “see” the actual diamond you’re purchasing is especially important to you, you’ll want to buy from a site that offers those features. Best prices paid for diamond rings 2017 Blue Nile.

In addition, you might find it helpful to shop for the matching wedding ring. If you get stuck, you can get a Real-Time Diamond Consultation with an expert any time of day.

This diamond pro can advise you as you consider your options. If you find a comparable diamond elsewhere for less, James Allen will match the price.

The diamond can be eligible for price match if it:. The competitor diamond must be available for purchase to the public. It must have a GIA grading report.

If James Allen decides to match the competitor’s price, it will honor the new price for 48 hours. The downsides : Their inventory is sourced from local diamond suppliers, so it’s not as large of a selection as Blue Nile ‘s, but it’s not lacking either.

But in our opinion, whatever diamond shape you’re after, there are still plenty to choose from at all qualities and price points, including colored diamonds.

The biggest downside is that if you’re looking for a high quality, super ideal cut diamond, the selection isn’t as good.

In that case, you may be interested in Whiteflashthe next retailer on our shortlist. It might have a smaller diamond inventory, but it makes up for that with a greater selection of settings in a wide range of materials.

Return policy : Free day full-refund return policy Resizing : 1 free resizing within the first 60 days.

If brilliance is your top concern when looking for an engagement ring, then Whiteflash is a good place to check out. What makes Whiteflash great : Bigger is not always better.

Too many jewelers sacrifice a diamond’s potential by opting for a bigger diamond with a poorer cut. But cut is the most important C of the 4C’s, which means a well-cut diamond can appear bigger, shinier, and better at hiding any imperfections.

Whiteflash is one of the few stores that really puts the emphasis on cut. Every single of these diamonds is certified by the AGS Laboratory as Triple Ideal the highest rating possible in light performance, polish, and symmetryand they go through a series of further evaluations by Whiteflash’s own experts.

Whiteflash is completely transparent about the quality of their diamonds by providing an exceptional amount of data for every in-house diamond.

This goes way beyond the 4Cs.

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Along with actual photos and video, you also get light performance images which show the amount of light leakage and hearts and arrows patterning which shows symmetry.

It’s very rare for a diamond seller to give out this much information. Because Whiteflash’s requirements are extremely strict, even small reasons could put a diamond into these other categories.

This is where you can really find a high-quality diamond at a great value. Downsides : Whiteflash’s in-house diamond inventory is limited to only round or princess cut diamonds.

If you’d like another shape, Whiteflash has a wider selection of virtual inventory sourced from partner vendors. However, you won’t get an actual photo or imagery for in advance with these diamonds.

If you do select one of these diamonds, it will still go through Whiteflash’s expert evaluation and imaging before being sent to you.

Keep in mind that the skill and precision required to actually make super ideal cut diamonds means they’re more expensive. You may be tempted to go over budget once you get started looking at those perfect rocks.

Bottom Line : Whiteflash’s super ideal cut diamonds will appeal to the elite shoppers as their standards are exceptionally high.

Whiteflash offers the very best in cut and the imagery to prove it. Return policy : 30 days for in-house diamonds; 10 days for virtual inventory Resizing : 1 free resizing within the first year.

Blue Nile is a huge, mega-online diamond jewelry giant that you’ve probably already heard about. It offers one of the biggest selection of diamonds at some of the lowest prices.

What makes Blue Nile great : Blue Nile gets its absolutely huge inventory by signing exclusive contracts with diamond wholesalers all around the world.

Not only are their diamonds sourced worldwide, other retailers aren’t even allowed to sell them. They have dominated the market. This also ensures that you get the lowest prices.

In fact, Blue Nile offers a lowest price guarantee.

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If you see a lower priced diamond with the same specs somewhere else, Blue Nile will match the price. Blue Nile’s huge inventory means that a search for a diamond with your specifications will easily pull up hundreds of options.

Screenshot of Blue Nile Website The website is easy to use, with slider bars for adjusting your criteria. This simple search pulled up diamonds.

Ringspo Engagement Ring Survey. Best prices paid for diamond rings 2017 Bottom Line: Save money on cut and clarity. This helps alleviate the fear of buying a diamond online as you can see the actual stone you’ll be purchasing.

Blue Nile offers ten diamond shapes and a decent selection of settings. It also offers a wide range of gemstones and fancy colored diamonds, so you can design something really unique if you’re so inclined.

Blue Nile also has a large Signature Collection of their super ideal cut diamonds and a selection of designer rings.

If you have a very specific style and budget in mind, you’re bound to find something to your liking in Blue Nile’s vast selection.

The downsides : Blue Nile has recently made huge strides to improve its online shopping experience, so there is very little downside now.

It used to be that you purchase without any photos, but now most of its diamonds have a degree video preview. Some are still sold only by the specs just the 4C’s and the GIA Grading Reportbut there are so many diamonds with videos that there’s no reason to purchase blind anymore.

Bottom Line : Blue Nile offers a large selection with attractive prices. It’s great that there are now actual videos of the diamonds so you longer have to purchase blind.